In an ever changing political landscape, politicians the world over have devised diverse ways to either acquire power or retain the same. In this aspect, we have lately seen political players seek the services of data mining firms in an attempt to manipulate the psychology of an entire nation.
In 2016, a previously unknown entity, Cambridge Analytica gained global spotlight after reports emerged that the data-analysis firm worked on the Trump campaign. The firm would later profess having advantage in having enough data points of every American to build extensive personality profiles from which it’s clientele would leverage for psychographic ads.
It is then not surprising that as Kenya approaches another election in 2022, reports have emerged that the country’s Deputy President, Dr William Ruto has hired a data analysis firm, Eliminalia, to infiltrate the Kenyan digital environment and help engineer a web-based deceit campaign with the ultimate aim of defeating democracy pre and post-2022.
Eliminalia is a British company that specializes in erasing negative information on the internet for African clients. The firm has previously been hired by politicians, businessmen, public figures and government entities with a dark past.
With his not so rosy ethical past, it is easy to decipher why Dr Ruto is ready to pour billions into the firm in a desperate attempt to clean his image as the 2022 polls beckon.
In a confidential memo seen exclusively by Africa24.news dated 29th July from Eliminalia to the Deputy President, the firm duly accepts Ruto’s demands to work towards his cause. The firm offers to design a completely integral proposal where they will offer the services of monitoring, regulation, protection, investigation, positioning, among others with the highest professional, technical and human level. The services will be offered during his presidential campaign and extended if he clinches the presidency.
In a brazen show of capability, Eliminalia goes ahead to confirm to the Kenyan Deputy President that it is willing to support him in all different services on the web, darknet and deepweb.
The shadowy firm vows to provide Ruto with all its technology, knowledge, know-how, technical and human resources to guarantee continuous support in regards to his presidential bid and later presidency. They also pledge to always evolve to meet any of his requirements in the present and future. Being experts in elimination and regulation of content on the Internet, they purpose to always provide their best performance to subvert democracy in Kenya.
Eliminalia conveniently points out the results of a survey named “Nation Builder Poll” that they ostensibly carried out in July 2020.The poll aptly highlights the list and percentage of the major problems existing in Kenya. To please Ruto, they illustrate that his sentiment is good but undecided voters and new aspirants pose a threat to his campaign.
It is on this front that they propose to establish a Kenya Intelligence and Security Service (KIS). The KIS will be mandated to unconstitutionally snoop on Kenyans’ web activities and offer leverage to Ruto on the same. The responsibilities apportioned KIS include;
- To monitor and care for the welfare and online reputation of the President of the Republic of Kenya (assuming Ruto ascends to the presidency). This includes persons, entities and government as from time to time who will be defined by KIS, referred to as the Target Subjects.
- Permanently and reiteratively eliminate links and social media accounts (Twitter, facebook, Instagram, TikTok, Snapchat and of such kind) to content and/or remove negative content published on the Internet with respect to the Target Subjects, generating a specific strategy and action for each group, case or character.
- Establish strategies and actions that establish the positive positioning of the Target Subjects, thus improving their reputation on social networks and/ or the Internet
- Monitoring, analysis and obtaining digital evidence in Dark Web and Deep Web networks
- Design, adaptation, training and support for the management of specialized monitoring software for KIS.
According to top Kenyan security experts who spoke in confidence to Africa24.news, the extent of such an undertaking would be disastrous to free speech and democracy in the East African state. In a country like Kenya where privacy rules are lax or non-existent, William Ruto, through Eliminalia’s KIS, would be able to monitor daily and in real time, the activities of Kenyans in the digital environment, the internet, social networks, media, blogs, micro blogs and general results in the www (world wide web).
It would mean that a Ruto administration, through KIS, would eliminate any critical content in a direct and encrypted manner. With a team at Eliminalia working on a 24-hour shift, any link with content critical of Ruto would be eliminated and information provided to authorities regarding the author/owner of the content, digital evidence and geo-location. This clearly goes against the constitution of Kenya that guarantees free speech and the right to privacy of all Kenyans.
If the plan is to fall through, then Kenyans can brace themselves for a barrage of arrests, lawsuits and subsequent detentions from a Ruto government. Charges ranging from copyrights, harassment, interpretation, privacy, trademarks, incitement to violence, public disorder, impersonation, insults, threats, among others will be the norm, all at the express request of Ruto’s Eliminalia mercenaries, the KIS.
Kenyans must demand transparency and a full investigation into Ruto’s Eliminalia venture if the 2022 race is to be anchored on an ethical platform.