Streaming giant, Netflix, is now looking to the African continent for both content and consumers. With more than 183 million subscribers worldwide, this screams a big opportunity for both African script writers and actors.
As the giant movie company looks to expand more into the continent, great African story tellers have an opportunity to showcase their talents. Netflix’s Head of Africa Originals, The Kenyan film maker and TV entrepreneur Dorothy Ghettuba, says this an opportunity to showcase the African culture and lifestyle to the rest of the world. Netflix’s shows are broadcast-ed in over 190 countries worldwide.
“You can be a superstar in your backyard, you don’t have to go” adds Dorothy Ghettuba. The giant’s African trending shows right now are ‘Queen Sono’ and ‘Blood & Water’. With infrastructural challenges still at Netflix’s backyard, the company is working towards making their services data effective as possible.
In any business, the need to solve a problem brings up ways to make work easier. Data prices are still high in Africa. The coming of Netflix into tho continent with other giants that depend on data will somehow yield a solution that will enable accessibility to affordable data.