In 2019 2,048,334 international visitors arrived in Kenya, 1,423.971 landed in Nairobi, and 128,222 in Mombasa. 29,462 visitors arrived at other airports and 467,179 visitors arrived by land.
In 2018 total arrivals were recorded at 2,025,206 – it means Kenya had a 1.167% increase in 2019.
Kenya Tourism Board (KTB) has finally recruited reigning Olympic champion and all-time, marathon world record holder Eliud Kipchoge as its destination ambassador to rev up the tourism sector which has been severely hurt by the Covid-19 pandemic, that grounded both domestic and international flights. Additionally the government imposed ban of inter-county trips and early night curfews further crippled the industry.
KTB urged the unmatched legend to rally prospective tourists by using his out of this world profile and international command to promote Kenya as a most desired tourism destination both locally, regionally and internationally through various promotional campaigns.
Kipchoge’s colossal stature on and off the track has been an inspiration to many and his international fame especially after his Ineos 1:59 run last year placed him highly as the best man for the job.
The hero had this to say “I am passionate and love my country dearly and it is an honor to be working with KTB on projects geared towards propelling Kenya as a preferred tourist destination globally. Kenya has a lot to offer, and I urge local and foreign visitors to explore and experience what the country has to offer,”
KTB CEO Dr Betty Radier confirmed that the board is elated to have Kipchoge committed to promoting destination Kenya adding that he, among other renowned marathoners are Kenya’s priceless assets and have put the country on the global stage.
“Kenya is well known as the home of champions hence sports form part of our strategy to popularise the country’s tourism offering. As a board, we have invested in locally hosted sporting events like the magical Kenya open, The World Rally Championship and world athletics championships, among others through sponsorship,” Radier reiterated.
This will be a remarkable asset to the third largest Sub-Saharan tourism economy just behind South Africa and Nigeria.